Well, that should do it.
Team Boston's campaign covered all the bases from creative marketing in and out of brick and mortar retail using digital (text-to-win; digital downloads; on-line marketing; etc.) and physical tools (samplers; coasters; flyers; etc.) while also more than covering the bases via our traditional channels. In the end, the result was an all-encompassing blitz of New England on the Paolo Nutini project with the REAL result being our sales story.
Well, we hope you enjoyed our wrap-up. We leave you with video (scroll down!) from Paolo Nutini live from the Paradise in Boston (and the site of our soundcheck party) during the week of street date. Enjoy!
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