Newbury Comics has been a great partner with us around the release of Paolo's record. From tour support advertising to a "Live Sessions" EP value add campaign to a free autographed booklet with pre-order promotion to a $7.99 bounceback coupon as part of our Text-to-Win campaign (see above), they have aligned themselves right next to this project. Hey - even Natalie, Newbury's head buyer, made a rare appearance at our Soundcheck Party!
The results have been amazing. Newbury took almost 130 pre-orders before the record hit the streets and sold 367 units during the first week of release. With over 800 units sold to date they have been one of the most successful regional chains in the country on this release!
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