Wednesday, April 4, 2007

TRANS WORLD

ENTER TO WIN A "THESE STREETS" GUIDED URBAN ADVENTOURS BIKE TOUR & STRAWBERRIES DOWNTOWN CROSSING - SAMPLER GIVEAWAY
Team Boston joined forces with a Boston based bike tour company to create an enter to win contest at 20 New England area Trans World stores. Consumers had the chance to win a "These Streets" inspired guided bike tour around Boston. To further cross promote this concept we borrowed the Urban Adventours Truck to create a buzz outside of Strawberries in Boston where we handed out 300 "Live Sessions" Samplers and blasted "These Streets" from the truck.

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