In Association with WBOS and First Act Guitar Studios, we set up a txt2win contest which ran from February 2nd - March 31st. We used a couple of different vehicles to promote the contest.
COASTERS
We used our contest funds to create 5,000 coasters which were placed in Bars and Lifestyle Accounts all over New England. The txt2win contest included a bounce back coupon from Newbury Comics via cell phone. Contest entrants received the following text:
mssg1Thanks! U MUST REPLY 'Y' 2 confirm ur entry 2 win an autographed guitar from Paolo Nutini! Can't reply? Go2 sms.wmg.com/sms/optin enter %PN% StdRatesApply
mssg2Thx-we'll call if u win!Show this mssg @ any Newbury Comics by 2/28/07 2get Paolo's These Streets 4only $7.99 Code #011997.Reply STOP WINPAOLO 2 quit.StdRatAply
MYSPACE PAGE
A myspace page (www.myspace.com/weaboston) was created to cross promote the contest and create web presence for Paolo. It currently has 396 friends and has been viewed 4,638 times where viewers often post comments about their favorite Paolo experiences. Our myspace page is also Paolo Nutini's #1 friend, on his Top 12 on his myspace page!
To view the site click
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