BULL MOOSE

Bull Moose was on board early promoting Paolo’s release at the store level as well as through their weekly New Release E-mail Newsletters. Offering an autographed guitar
and tickets to Paolo’s February 3rd sold-out concert at Boston’s Paradise Club, Bull Moose had over 100 online entries from their January 22nd e-mail. Their January 29th
Newsletter promoted Tuesday's street date of “These Streets” as well as our “Live Sessions” EP sampler that they used as a gift-with-purchase. The stores were all sent bin card H-clips and a CD designated for in-store play.

As a member of the Music Monitor Network all 10 locations had the title sale priced and positioned on their Hit Wall from street day through March.
First week sales totaled 70 CDs and it debuted at #6 on their Top Selling sales chart. Release-to-date sales have totaled 175 units with “These Streets” still a consistent seller.