LIFESTYLE INITIATIVES

A few different elements went into our lifestyle efforts. We handed out flyers, coasters, samplers and a map of "These Streets" of Boston directing people to retail in an effort to spread the Paolo word.

We placed tent cards and coasters in mall food courts and lounges, retaurants, coffee shops and bars.

We had a viral campaign up on face book that offered a signed Paolo CD to anyone who posted a digital tool on a website as well as college press out to meet Paolo which garnered a nice review. We also created "now playing" easels and placed them in non-traditional retail such as salons and shops. Lastly, we used the "Live Sessions" EP as a value add/bag stuffer with area merchants including Coco Day Spa & Salon.